Hallyu Wave | What is the third Korean Wave?

The Korean wave or Hallyu is a term that is spreading through countries like wildfire. Hallyu is a portmanteau of the words: han meaning “Korean” and ryu meaning “wave”, which refers to this exact spread of the Korean culture across the globe. At first, the Korean wave started to enter households through K-dramas and K-pop across East, South, and Southeast Asia.

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