Tag: Social

Article

October 22, 2022
/ Leave a Comment on Uses and Abuses Of Cell Phones

5 min
1 year
1,000 word

Tagged banking, Cell Phones, connected, cyber crimes, Digital

Uses and Abuses Of Cell Phones

In conclusion, we must admit that there are both uses and abuses of the ambulatory. But mobile plays an important part in the development of our civilisation. It should be used duly or properly.

Keywords: Cell Phones, networking, social, mobile phone, banking, privacy, cyber crimes, digital, internet, connected

ABSTRACT

There has been tremendous growth in the use of mobile phones in India. It is reported that India’s telecommunication market is the second largest in the world. Mobile phones are available to people right from the age of 12 years. Mobile phone technology has brought the world closer. Although the mobile phone provided many advantages, it has also caused some problems. It is, therefore, thought to study the various aspects of mobile phone use. In this article, the concerns about the possible toxic and adverse effects of cell phone use are discussed.

INTRODUCTION

The mobile phone is one of the latest wonders of modern science. It is a wireless telephone that one can carry and use anywhere. The mobile phone has given a new dimension to all kinds of communication. The concept of a global village is getting successful due to mobile technology. However, every good thing may be used improperly and the mobile phone is not an exception.

In the past, mobile phones were merely used only for calls and for sending messages but in the advanced era, they’re now used for multiple purposes. The use of cell phones has been increasing during the new 21century of science and technology. Mobile phones or cell phones have made a revolutionary change.

USE OF CELL PHONES

Keep us connected: Mobile phones are playing an important role in the advanced era. They are used to communicating with people far from us. In a few seconds, we are able to make voice and video calls with other people through mobile phones at a low cost.
Day-to-day communication: Moreover, they are used to send and receive emails to a person or from a person sitting anywhere in the world at a very low cost by surfing the internet.
Managing office work: Due to mobile phones, the world has become a small village. Even the pressure of business and offices is becoming low due to work on mobile phones. Mobile phones are installed with Microsoft Office and other office software. People can make pdf, word office and ppt etc, in their mobile phones itself.
E-learning: Students can search on mobile phones for their assignments. Even e-learning is also available on mobile phones and a student is also able to take online classes.
Getting information: Mobile phones are the main sources of information the mobile phone people are attached to the world. They can be aware of the current affairs of the world.
Mobile Banking: Nowadays mobiles are even used as a wallet for making payments. Money could be transferred almost instantly to friends, relatives or others by using mobile baking on the smartphone. Also, one can easily access his/her account details and know past transactions. So it saves a lot of time and is also hassle-free.
Prints and vids: Moment we generally do not use any redundant camera. With the backing of a movable, we’re suitable to take prints as numerous as we ask. No redundant cost is critical for this. Besides, most mobile phones have videotape installations.
Other installations: The portable has numerous other installations. It’s operations like watches and alarm timepieces, scrapbooks, calculators, torchlight, etc. The itinerant is used for remote surveillance. Moment numerous of us use mobile technology to look at the conditioning of our workers from a distance. The movable also can be habituated to give commands to some machines to figure from a distance.

ABUSE OF CELL PHONES

Wasting Time: Nowadays people have become addicted to mobiles. Even when we don’t need to be mobile we surf the net and play games making real addicts. As mobile phones became smarter, people became dumber.
Making Us Non- communicable: Wide usage of mobiles has resulted in less meet and talk more. Now people don’t meet physically but rather chat or comment on social media.
Loss of Privacy: It is a major concern now of losing one’s privacy because of much mobile usage. Today anyone could easily access information like where you live, your friends and family, what is your occupation, where is your house, etc; by just easily browsing through your social media account.
Money Wastage: As the use of mobiles has increased so has their cost. Today people spend a lot of money on buying smartphones, which would rather be spent on more useful things like education, or other useful things in our life.
Increase in crimes: Mobile phones are often used for organized crime and inhuman activities like theft, hijacking, killing, etc.
Human health: Radiation from cell phones can cause serious health hazards. Too much use of cell phones can damage our hearing, nervous system, and brain cells and even cause cancer. Children can be more affected by mobile phones if they are exposed to them. Headaches, sleep disorders, short temper, depression, etc are also some common effects of using mobile phones. Mobile phone companies are now trying to make mobile phones free from SAR less radiation production.
Road accidents: A recent check reveals dangerous data that relatively 35 to 40% of road accidents are caused thanks to the use of mobile phones while driving across the world. That is a significant problem.
Effects on teens and scholars: Utmost academy or council-going scholars or teenagers are seen as hooked on cell phones. They spend an inordinate amount of time on mobile phones browsing different social networking spots or watching pictures or playing games that spoil their study hours.

CONCLUSION

In conclusion, we must admit that there are both uses and abuses of the ambulatory. But mobile plays an important part in the development of our civilisation. It should be used duly or properly.

Mobile phones are a source of information and it depends upon us whether we use them for useful purposes or useless purposes.

Author: Tanishka Ranjan

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Impact of Advertisements on the Younger Generation

Article

August 13, 2021
/ Leave a Comment on Impact of Advertisements on the Younger Generation

6 min
2 years
1,058 word

Tagged ADS, Advertisement, Generation, internet, Social

Impact of Advertisements on the Younger Generation

In the modern world, with the widespread impact of social media among the youth, advertisements are at an all-time high reaching equally high to the audience. Advertisements have become a part of the daily life of the youngsters and they have gotten used to being bombarded with several advertisements during the course of their day.

Advertisements have become a part of the daily life of the youngsters and they have gotten used to being bombarded with several advertisements during the course of their day.

AUTHOR : SREEJITA KARMAKAR

Introduction

Advertising is a means of marketing communication with the users of a product or service, or the general public in order to promote or sell a product, service, or idea. Sponsors of advertising are generally businesses wishing to promote their products or services. In advertising, the advertiser pays for and has control over the message. Advertising is distributed and communicated through various mass media. Including traditional media like newspapers, flyers, magazines, television, radio, and news media. Such as search results, blogs, social media, text messages, or websites. Commercial ads seek to induce increased consumption of their products or services through “branding”. Which associates a product name or image with certain qualities in the minds of the consumers.

Advertisements and the Youth

The advertisement industry has a massive impact on the younger generation. In the modern world, with the widespread impact of social media among the youth, advertisements are at an all-time high reaching equally high to the audience. Advertisements have become a part of the daily life of the youngsters and they have gotten used to being bombarded with several advertisements during the course of their day.

Advertisements have become so common for them that they do not even realize that they are viewing or hearing them. They certainly have a persuasive influence on the youth. In the ever-expanding world of consumerism and advertising, companies are always looking for multiple new ways to sell their products to the youngsters by making their commercials and campaigns more memorable, which would leave an impact on their minds.

The younger generation has become the prime target of the advertisers. Because they have more spending power than ever before, as well as having increased avenues at their disposal. Therefore companies spend tremendous amounts of money to rope in popular film stars, sportspersons, musicians, etc. to endorse their products. These famous people are usually in such an influential position that their fans follow their lifestyles and their famous personas leave impressions on the lives of their fans too. Especially the younger ones – who mostly follow the footsteps of their idols from deciding what to wear to choosing what to eat and drink.

Advertisement using Famous Personality

These advertisements using famous people not only help to ensure popularity but also early brand loyalty. In the last decade, many superbrands have looked towards new and outrageous ways to lure young audiences. Through appealing campaigns as these youngsters are cognitively and psychologically quite defenceless against advertisements. These prove that advertisements represent ‘big business’ and have a significant role in the lives of young people. Who need to be educated about the effects of advertising, that is, media literacy. This will prove effective in mitigating the harmful effects of advertisements on youngsters.

These days, Cristiano Ronaldo – the renowned Portuguese footballer and health fanatic is being talked about because he removed two Coca-Cola bottles during a press conference at the European Championship. He held up a bottle of water before declaring in Portuguese: “Agua!”, thereby encouraging people to choose that instead. This caused a $4bn fall in the share price of the drinks company. Coca-cola, which is one of the official sponsors of Euro 2020, saw the drop of its company’s share price from $56.10 to $55.22 almost immediately after Ronaldo’s gesture, a 1.6% dip. The market value of Coca-Cola went from $242bn to $238bn. This responsible gesture from an impactful man like Cristiano Ronaldo is truly commendable. It shows he knows his influence on the lives of his fans and he cares about them.

Although advertisements can be informative and help one make an informed choice, they may have certain effects on the youth and go as far as influencing their decisions, lifestyle, and personality, in some cases. Advertisements can have both positive and negative effects on the minds of the younger generation.

Positive Effects of Advertisements

⦁ They can be a source of information as certain advertisements, especially public service announcements present innovations and technological milestones. Which can offer knowledge and a good learning opportunity to the youth, besides educating them about new products on the market.

⦁ Healthy food choices advertised the right way can influence the youngsters to opt for a more balanced diet.

⦁ Advertisements can also have motivating content that can encourage children and youngsters to choose a profession or chase a specific dream. They can help develop a passion for the same and make the youth work towards making it true.

⦁ Certain advertisements about hygiene or cleanliness can inculcate good habits in youngsters.

⦁ Advertisements that present other youngsters of a similar age engaging in activities like helping out with household chores and saving can persuade kids to do the same.

Negative Impacts of Advertisements

⦁ As advertisements can be persuasive, youngsters may want to purchase a product because ads are generally aimed at the youth. A stubborn youngster might demand products shown in advertisements.

⦁ The portrayal of stunts in advertisements can be very dangerous. Although they do come with statutory warnings, they may be ignored at times and the kids may attempt the stunts.

⦁ A large portion of food or drinks advertised are junk food and can be very visually appealing. These can have an impact on the eating habits of the youth and promote an unhealthy lifestyle.

⦁ The sexual objectification of people in certain advertisements is a cause for concern. As the youth grow up to think this is the norm.

⦁ The visual portrayal of some inappropriate acts such as lying or cheating can make someone vulnerable believe such types of behaviours are acceptable.

Conclusion

There can be some tips given to stop the negative influences of advertisements from spreading among the youth. Like cutting down the screen time or trying to download television programs to avoid watching advertisements and more. But in a world full of innovative advertisements, it is very hard to ignore all of them. Advertisements appear almost everywhere, from newspapers to billboards, from television to luggage tags. The best way to eliminate the negativity surrounding advertisements is by educating the youth. Regarding the finer concepts of the marketing world.

Bibliography

https://parenting.firstcry.com/articles/effects-of-advertising-on-children/

https://www.theguardian.com/football/2021/jun/16/cristiano-ronaldo-snubs-coca-cola-billions-wiped-off-drink-giants-market-value

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