Tag: marketing

Growing realm of the E-Commerce Industry in India

Article

July 1, 2022
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6 min
2 years
1,032 word

Tagged Business, Consumers, E-Commerce, marketing, Online

Growing realm of the E-Commerce Industry in India

Keywords: E-commerce, marketing, online, consumers, business

Author: Kshitij Deshmukh

Introduction

E-commerce is a term that refers to the buying and selling of goods and services over the Internet. E-commerce has three characteristics: it is a means of selling products without the use of a traditional storefront. It is a way for individuals to buy goods or services online without leaving their homes. This method of buying and selling — also referred to as e-commerce, Internet commerce, or electronic commerce. It has changed the way consumers and businesses do business as well as has become an increasingly important part of the global economy.

E-commerce refers to the buying and selling of products over the Internet through a combination of digital and offline channels. And it includes online retailers such as Amazon and eBay as well as electronic marketplaces such as those operated by companies such as Amazon, eBay, OverclockersClub, Newegg, and TigerDirect.

Black Friday or Cyber Monday

Cyber Monday refers to the Monday after Thanksgiving Day, often called the “biggest shopping day of the year”. Stores everywhere offer Black Friday sales, which happen around the same time as Thanksgiving Day each year. To the customers who visit their stores and spend more during the holiday season. A lot of people use the name Black Friday to refer to the day after Thanksgiving. Regardless of what day exactly it actually falls on.

It is when online shoppers flock to stores in search of special deals and discounts. Black Friday, is known in some places as the “Day of Reckoning”. It is a day of great deals on items such as electronics, housewares, clothing and footwear. It can refer to the day or the time of year when retailers hold their yearly “doorbuster” sales. Usually, it refers to the day after Thanksgiving, but in some locations, it may refer to the day after the holiday, sometimes referred to as “Black Friday”.

Analytics

Analytics in E-commerce is the practice of collecting, analyzing, and reporting information about the behaviour of customers. In the context of e-commerce, analytics refers to the use of advanced software to collect data from websites and online marketing campaigns. Data in various ways, present the results to managers so that they can make decisions about how to improve their business in the future. Analytics can be used to collect data about the actions of visitors to websites and identify the content that is most interesting to the visitors. Also determine which marketing campaigns are the most effective at bringing those visitors back.

Analytics can also be used to collect data about the behaviour of customers who have made purchases online and analyze that data to determine what product and service offers are the most appealing to those customers. Analytics has become an increasingly important part of the e-commerce industry. As it has allowed us to collect and store data about the behaviour of consumers, and to use that data to improve the products and services offered by businesses.

Types of Marketing in E-commerce

As a social media marketer, and manager. I got used to the term social media and its use to upgrade and spread any product or service rapidly. Let us take an example of the popular online game Fortnite. Fortnite is the No.1 most popular game in the world with over 100 million monthly players. It has turned out to be the best platform to foster community and connect with players from all around the world. Each time a new player logs into Fortnite, chances are he or she will become hooked and spend hours a day playing. In short, Fortnite is an example of a marketing platform that has gained millions of fans around the world. The way it approaches celebrities and advertising is the best way to market any product.

There are few social media platforms that are used to market products and services,

Facebook Marketing
Instagram Marketing
Email Marketing
Influencer Marketing
Pinterest Marketing.
Youtube Marketing

Case Studies

Case studies in e-commerce marketing are very important to understand how a product or service is marketed. The purpose is to provide an example of how the marketing materials were used to build the business and how the campaign was successful. When it comes to developing a brand for your company; it is important to use case studies to show how your brand has been used in specific situations to drive traffic and sales to your website.

A case study describes a particular situation that shows the effects of a marketing campaign. A good case study can help you understand what worked and what didn’t. How well your marketing campaign was received, and what the results were. E-commerce marketers can learn a lot from case studies. They teach how the product is marketed and how the company chooses to market it. Also case studies can show why a particular strategy is effective.

The Future of E-commerce

The future of e-commerce is bright. It has become the most important marketing channel for businesses. The way e-commerce is used in the future will be much more advanced than it is today. It will be used to sell products and services, build community, and also share information with consumers.

Digital marketing has changed the way businesses are marketed. Now, consumers can find a business by searching online, using social media, and visiting websites. By using digital marketing, businesses reach customers where they are most likely to make a purchase. The most effective digital marketing strategies involve the use of social media, search engine optimization (SEO), email marketing, as well as online advertising. Thanks to the innovation and technology that have been driving the industry for years. As the industry continues to evolve, the most exciting opportunities for marketers will be those that take advantage of the most cutting-edge technologies.

The best e-commerce marketers will keep an eye on the latest developments in artificial intelligence, machine learning, chatbots, also virtual reality. To ensure their online campaigns continue to be as effective as possible. They will also continue to develop their skills in social media marketing, email marketing, influencer marketing, and other tactics to ensure their business remains up-to-date in e-commerce marketing.

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Life with Social Media – Is it Irreplaceable?

Article

June 24, 2022
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6 min
2 years
1,058 word

Tagged marketing, Pandemic, platforms, Skills, social media

Life with Social Media – Is it Irreplaceable?

Social media has become part of our daily lives. It has changed the way we live our life. It has changed the way we interact with the world. It has changed the way we learn. Life without social media can be a long one.

Life without Social Media is impossible to think in the current scenario.

Author: Kshitij Deshmukh

Introduction

Life with social media has become common for many people, with different social media platforms. Initially, users turned to these platforms to be in touch with friends, but now they use them to connect with vast networks of people they haven’t met face to face. A few popular platforms include Twitter, Facebook, LinkedIn, Pinterest, Tumblr and Instagram.

I have gradually realized that social media have become a major part of my life. Each day, my social media feeds are full of new accounts, new followers, new friends, and the excitement of watching connections grow. Social media has changed my life for the better. They have allowed me to meet new people, build new friendships, and engage with people from around the world almost instantly.

Education

Social Media has made an impact on learning new skills. Digital marketing, social media marketing and social media training are becoming more and more popular. Social Media training teaches users how to conduct themselves online and how to use the platforms’ features most effectively. This has helped users become more knowledgeable and successful in their careers. Education has changed the way we learn. We have become more social, and are exposed to more information, impacting our lives hugely.

I have used social media as a platform to learn new skills, such as writing and photography, and have been able to share my knowledge with others. This has given me a new way to express myself and has helped me build my career.

Online courses like Udemy and Coursera have made it possible for people to learn new skills and expand their knowledge without leaving their homes. The best part is that you can learn new skills without investing a lot of time and money. The internet has made it possible for anyone to learn new skills and expand their knowledge without leaving their homes.

Business and Branding

Social media has helped to build brands and businesses. They have become a great way to connect with customers and connect with other professionals in the industry, which has led to increased brand awareness and increased the number of customers. Social media has allowed brands to connect with customers in a whole new and personal way.

Social media has also helped in branding products and services. Also, it can be a good way to build up a brand identity. For Example, if you are an entertainment brand, you can use Instagram to show your fans what you are up to, and also post pictures of your team working hard to bring them that great content.

News And Media

Before this technical revolution, people used to rely on newspapers and magazines to get information. Also, we were dependent on Television. But now we can get all kinds of information on Social Media. For example, you can watch any video on YouTube, read an article on any medium, or share any happenings on Instagram. Social Media has changed the way we consume media. It has opened up a whole new world of news and media.

Many Facebook pages and IG accounts are now filled with news and have a really fun and interacting way to get information. Moreover, it can also build up a thread of information through comments on a particular post to recheck the information.

Life In Pandemic with Social Media

In the pandemic, when everyone was in their house craving to have a life, social media was the only constant supporter. Many medical emergencies, important articles, and even important events were shared through social media. There was also some fake news and rumours spread through social media. And I am glad that the government took proper action on it.

Many people were affected by the fake news and rumours. While others tried to find the truth behind the rumours. And some even lost their lives. But social media made it easier to cope with. Many people have become health conscious and understand the importance of fitness. They had some time to spend with their family and also to work on themselves, which was not possible before the pandemic.

Cons of Social Media

Social media have their disadvantages as well. It can be easy to get caught up in the social media world and forget about the real world. Social media can sometimes be an addiction, causing users to neglect their friends and family. It can also be a distraction.

Social Media has also had its downsides. For example, it can be a distraction from our studies and can cause us to neglect other aspects of our lives, such as our physical health. It can also cause us to feel lonely, or make us feel inferior, which can lead to depression. It has also led to a lot of anxiety and negative body image.

Life Without Social Media

Because there is nothing to replace social media, there are a lot of people who are struggling with stress, loneliness, and anxiety. Because they have been cut off from their social support network due to an addiction to social media.

There are plenty of people out there that live their lives online, among them being people who spend their time on YouTube or Instagram for example. But are they missing out on anything? People who have never been out of the door of their house may think that they are, But the truth is that they are missing out on the things that the REAL world can offer.

Conclusion

But is it possible to live without social media? One of the ways is by changing how we spend our time. How do we limit our time using these platforms? By learning new skills, and knowledge and using these platforms in a productive way, we can even earn a living out of them.
So it’s your choice, the way you use Social Media, either you waste time scrolling the content posted by others or you create one yourself!!

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