E-commerce is a trending business in India. There are many e-commerce companies. Smartphone’s, home appliances, kitchen accessories, dresses, cosmetics, medicines, riding, food, etc. are available in e-commerce.
Digital marketing has changed the way businesses are marketed. Now, consumers can find a business by searching online, using social media, and visiting websites. By using digital marketing, businesses reach customers where they are most likely to make a purchase. The most effective digital marketing strategies involve the use of social media, search engine optimization (SEO), email marketing, as well as online advertising.
With the world facing its biggest fight from the global pandemic inflicted by the COVID-19, E-Commerce acted as a catalyst for many small level businesses in India. It played a major role in advancement of different businesses which were closed due to nation wide lockdown imposed for nearly a month by the Government of India. With the boost in Information Technology, the traditional method of business encountered many changes around the world. E-Commerce has changed the idea of business.
