Tag: Consumers

Growing realm of the E-Commerce Industry in India

Article

July 1, 2022
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6 min
2 years
1,032 word

Tagged Business, Consumers, E-Commerce, marketing, Online

Growing realm of the E-Commerce Industry in India

Keywords: E-commerce, marketing, online, consumers, business

Author: Kshitij Deshmukh

Introduction

E-commerce is a term that refers to the buying and selling of goods and services over the Internet. E-commerce has three characteristics: it is a means of selling products without the use of a traditional storefront. It is a way for individuals to buy goods or services online without leaving their homes. This method of buying and selling — also referred to as e-commerce, Internet commerce, or electronic commerce. It has changed the way consumers and businesses do business as well as has become an increasingly important part of the global economy.

E-commerce refers to the buying and selling of products over the Internet through a combination of digital and offline channels. And it includes online retailers such as Amazon and eBay as well as electronic marketplaces such as those operated by companies such as Amazon, eBay, OverclockersClub, Newegg, and TigerDirect.

Black Friday or Cyber Monday

Cyber Monday refers to the Monday after Thanksgiving Day, often called the “biggest shopping day of the year”. Stores everywhere offer Black Friday sales, which happen around the same time as Thanksgiving Day each year. To the customers who visit their stores and spend more during the holiday season. A lot of people use the name Black Friday to refer to the day after Thanksgiving. Regardless of what day exactly it actually falls on.

It is when online shoppers flock to stores in search of special deals and discounts. Black Friday, is known in some places as the “Day of Reckoning”. It is a day of great deals on items such as electronics, housewares, clothing and footwear. It can refer to the day or the time of year when retailers hold their yearly “doorbuster” sales. Usually, it refers to the day after Thanksgiving, but in some locations, it may refer to the day after the holiday, sometimes referred to as “Black Friday”.

Analytics

Analytics in E-commerce is the practice of collecting, analyzing, and reporting information about the behaviour of customers. In the context of e-commerce, analytics refers to the use of advanced software to collect data from websites and online marketing campaigns. Data in various ways, present the results to managers so that they can make decisions about how to improve their business in the future. Analytics can be used to collect data about the actions of visitors to websites and identify the content that is most interesting to the visitors. Also determine which marketing campaigns are the most effective at bringing those visitors back.

Analytics can also be used to collect data about the behaviour of customers who have made purchases online and analyze that data to determine what product and service offers are the most appealing to those customers. Analytics has become an increasingly important part of the e-commerce industry. As it has allowed us to collect and store data about the behaviour of consumers, and to use that data to improve the products and services offered by businesses.

Types of Marketing in E-commerce

As a social media marketer, and manager. I got used to the term social media and its use to upgrade and spread any product or service rapidly. Let us take an example of the popular online game Fortnite. Fortnite is the No.1 most popular game in the world with over 100 million monthly players. It has turned out to be the best platform to foster community and connect with players from all around the world. Each time a new player logs into Fortnite, chances are he or she will become hooked and spend hours a day playing. In short, Fortnite is an example of a marketing platform that has gained millions of fans around the world. The way it approaches celebrities and advertising is the best way to market any product.

There are few social media platforms that are used to market products and services,

Facebook Marketing
Instagram Marketing
Email Marketing
Influencer Marketing
Pinterest Marketing.
Youtube Marketing

Case Studies

Case studies in e-commerce marketing are very important to understand how a product or service is marketed. The purpose is to provide an example of how the marketing materials were used to build the business and how the campaign was successful. When it comes to developing a brand for your company; it is important to use case studies to show how your brand has been used in specific situations to drive traffic and sales to your website.

A case study describes a particular situation that shows the effects of a marketing campaign. A good case study can help you understand what worked and what didn’t. How well your marketing campaign was received, and what the results were. E-commerce marketers can learn a lot from case studies. They teach how the product is marketed and how the company chooses to market it. Also case studies can show why a particular strategy is effective.

The Future of E-commerce

The future of e-commerce is bright. It has become the most important marketing channel for businesses. The way e-commerce is used in the future will be much more advanced than it is today. It will be used to sell products and services, build community, and also share information with consumers.

Digital marketing has changed the way businesses are marketed. Now, consumers can find a business by searching online, using social media, and visiting websites. By using digital marketing, businesses reach customers where they are most likely to make a purchase. The most effective digital marketing strategies involve the use of social media, search engine optimization (SEO), email marketing, as well as online advertising. Thanks to the innovation and technology that have been driving the industry for years. As the industry continues to evolve, the most exciting opportunities for marketers will be those that take advantage of the most cutting-edge technologies.

The best e-commerce marketers will keep an eye on the latest developments in artificial intelligence, machine learning, chatbots, also virtual reality. To ensure their online campaigns continue to be as effective as possible. They will also continue to develop their skills in social media marketing, email marketing, influencer marketing, and other tactics to ensure their business remains up-to-date in e-commerce marketing.

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Role of Consumer Protection Act | Right of Consumers in India

Article / Law

May 3, 2022
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10 min
2 years
1,805 word

Tagged Consumer Protection, Consumers, India, Law

Role of Consumer Protection Act | Right of Consumers in India

Keywords:- Consumers, Consumer Protection, India, Consumer Rights

AUTHOR: SONALI SINGH

INTRODUCTION

The Consumer Protection Statute (CPA) of 2019 superseded the 1986 Act. It is a landmark piece of legislation which ensures that justice is delivered in a more timely, convenient, and user-friendly manner. This statute intends to resolve complaints about non-standard goods and inadequate services that are promised but not delivered. This Act aims to provide justice through quasi-judicial forums such as the Dispute Settlement System at the national, state, and district levels as well as an alternative dispute resolution system.

The Central Consumer Protection Authority (CCPA) was established as part of the 2019 Act. Which also included rules for the new tech-driven economy. The statute recognizes the importance of consumer activism and education in the consumer protection regime. The Act, through its succeeding provisions, is also attempting to establish more legal nodes in many industries. So that more nodal personnel are available to address people’s grievances.

A consumer is an important market participant. Consumer rights must be maintained in cases of consumer exploitation. According to the regulatory Consumer Protection Act of 1986, there are six consumer rights. This lesson explains the notion of consumer protection and the definition of rights in simple terms.

Who is a Consumer?

A consumer is a person who purchases a product or service for his or her consumption rather than for resale. In the market, consumers play a vital role. All of the customers and producers of a good or service make up the market for that good or service. Producers will be unable to give the goods if there is no consumer.

Consumer exploitation, on the other hand, is a common occurrence. Consumers are frequently offered less than the actual weight of food, and many stores sell uncertified products. A lot of times, the consumer gets charged more than the market price. As a result, consumer protection plays a significant role.

SCOPE OF THIS ACT

The Consumer Protection Act is not domain-specific. It applies to almost every industry in which a consumer pays for something.

Such as electricity, medical services, insurance, commerce, banking transactions, real estate, telecommunications companies, fast-moving consumer goods (FMGC), tourism and hospitality, and so on.

All of the aforementioned domains are also governed by regulations that are developed from time to time for effective governance, and various laws refer to CPA.

Consumer Protection Act, 1986

Consumer Rights refer to the right to know about the quality, potency, quantity, purity, price and standard of goods and services. Every consumer must understand their rights. Even though India has strong and clear consumer protection legislation, the position of Indian consumers may be termed catastrophic. The CPA is the most important of the several laws enacted in India to safeguard consumer rights. According to this law, individuals, firms, Hindu undivided families, and companies all have the right to use their consumer rights to buy products and services made by them. A consumer needs to be aware of his or her fundamental rights.

The following is a list of consumer rights in India:

Right to be protected from all types of hazardous goods and services.
The right to be fully informed about the performance and quality of all goods and services.
The freedom to select the items and services you desire.
In all consumer-related decision-making processes, the right to be heard.
When a consumer’s rights are violated, he or she has the right to seek remedies.
Consumer education is a legal requirement.

The Consumer Protection Act of 1986, as well as other pieces of legislation like the Weights, Standards, and Measures Act, can be crafted to ensure fair market competition. As well as the free flow of accurate information from product and service suppliers to consumers. The Ministry of Consumer Affairs, Food, and Public Distribution has established the Department of Consumer Affairs as the nodal organization for protecting consumer rights. Resolving consumer grievances, and promoting standards governing goods and services in India. As a result of the Indian government’s recognition of the plight of Indian consumers.

The following is a concise summary of all consumer rights:

Right to Safety

According to the Consumer Protection Act of 1986, the consumer right is defined as the “right to be protected from the marketing of goods and services that are detrimental to life and property”. It covers some industries such as healthcare, pharmaceuticals, and food processing. But it also covers any domain that has a substantial impact on a consumer’s health or well-being, such as autos, housing, domestic appliances, travel, and so on.

Right to Information

The right to information is defined as “the right to be informed about the quality, amount, potency, purity, standard, and price of goods or services, as the case may be. To safeguard the customer from unfair business practices,” according to the Customer Protection Act of 1986. Advertising and word of mouth are the two main sources of information for Indian consumers. Although both of these sources are considered untrustworthy, word of mouth is still commonly used in India. As a result, Indian consumers rarely have precise and thorough information to assess a product’s true value, safety, compatibility, or dependability. Hidden costs, inadequacy, quality concerns, and safety hazards are frequently revealed only after a product has been acquired. On paper, the Indian government asserts a different entitlement.

Right to Choose

Right to Choose is defined as “the right to be assured, whenever practical, of having access to a variety of goods and services at competitive prices” under the CPA of 1986. To govern the market sector, only one thing is required: competition. Consumerism has been demonstrated to suffer as a result of cartels, oligopolies, and monopolies. Natural resources, the liquor industry, telephones, aeroplanes, and other industries are all influenced to some extent by the mafia. Indian consumers are naturally predisposed to tolerate monopolistic markets due to their socialist past.

Right to be Heard

The Consumer Protection Act of 1986 defines the right to be heard as “the right to be heard and to be assured that consumer interests will be adequately considered at appropriate forums”. This right empowers Indian consumers by allowing them to express their grievances and issues without fear of retaliation. As well as to raise their voices against products or corporations, ensuring that their concerns are heard and addressed promptly.

Right to Redressal

The right to redress is defined by the Consumer Protection Act of 1986 as the right to seek remedy against unfair business practices, restricted trade practices, or unethical exploitation of customers. The Indian government has fared a little better in this regard. Consumer courts such as District Consumer Disputes Redressal Forums, State Consumer Disputes Redressal Commissions, and National Consumer Disputes Redressal Commissions were formed by the Consumer Protection Act.

Right to Consumer Education

Every Indian person has the right to obtain instruction on consumer protection concerns as well as his or her rights under the Consumer Protection Act of 1986. Consumers in the country will have easy access to instructional programs and materials that will assist them to make better purchasing selections than previously. Consumer education encompasses both formal education delivered through college and school curricula, as well as consumer awareness efforts carried out by both non-governmental and governmental organizations.

ISSUES AND NEW TRENDS

Cybercrime and monetary fraud are on the rise as a result of sophisticated technology. Misleading advertising is a major issue, as we see celebrities advocate even non-legal tenders, convincing many people to invest. Product standardization is still a work in progress that will take years to complete. Prices of services and products are another grey area that has received little attention. For example, auto-rickshaw drivers are still not required to use meters as a norm, and the general public is not obliged to fight before every trip they take.

When visiting a new state and travelling during peak season. Exorbitant prices are charged by everyone from the hotel to the auto-rickshaw driver; these are real-life difficulties. We need a system in place where complaints can be heard right away and solved. We must confess that many problems go overlooked, resulting in people losing their riches and receiving subpar services. No one wants to get mixed up in legalities and processes. India is one of the world’s fastest-growing e-markets. Because of the country’s large population and the fact that India produces the most unicorns, the country requires a strong legal framework. The online availability of event health-related products and services, virtual shopping of goods and services, and loan applications are all expanding as a result of the covid-19 epidemic.

SOLUTION

A technological problem necessitates both a technical solution and skill. If the economy is not to suffer, the speed with which justice is disseminated must be modernized using new means and technology. Modern equipment is required for governance to become modern. We need speedier innovations, and one size does not fit all. Methods in pilot project modes should be allowed, and depending on their success, they should be deployed elsewhere, because technology is developing at a breakneck pace. Methods that are specific to a given region should be encouraged. Also, manpower should be increased. For example, a tourist location should have an official who is always accessible so that customers may get their complaints resolved quickly.

CHANGE IS REQUIRED

The Kamlesh Moses vs. Safdarjung Hospital ruling has to be reconsidered. The consumer courts must include hospitals that give free services in their jurisdiction because some cannot afford it due to financial incapacity, and everyone has the right to health. Also, because public hospitals are funded by taxpayers and are effectively paid out of people’s pockets. There appears to be no reason why they should not be covered by consumer protection laws. The categorization itself appears arbitrary, depriving many people of the right to profit from a law.

CONCLUSION

The legislation has solved numerous difficulties over time by resolving matters without becoming bogged up in legal subtleties, but it has also become burdensome, with a significant time gap between filing and disposal. We need to think outside the box. Consumers must be made aware that they expect the best service possible for every dollar they spend. We can only achieve this if we have a reliable system in place that operates 24 hours a day, seven days a week, and operates under the motto “the customer is king,” without discriminating based on the consumer’s financial capacity because the act does not establish a minimum threshold for filing complaints.

Even today, complaining about a mistake and subsequently participating in the corrective procedure is more expensive than finding a new service provider or purchasing new products, and this situation should change. Time is money, and the trend of consumer forums taking as long as Indian courts are worrying, necessitating an immediate shift in the legislative framework.

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