Artificial Intelligence in Digital Marketing

Artificial Intelligence (AI), on seeing the word some of us may think something newly introduced in this world. But actually we are using AI products daily in our life. Smart TV, smartphones, Alexa, google, Facebook, Instagram, etc. are some examples for AI used in our life. Digital marketing is one of the mainly used marketing strategies today.

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Is Entrepreneurship better than 9-5 jobs?

An employee, who works 9 to 5 has a narrow vision, restricted liabilities, and subsequently, limited responsibility. In any case, when you’re an entrepreneur, you need to work every day of the week to accomplish your vision and enhance the value to the lives of your clients.

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Growing realm of the E-Commerce Industry in India

Digital marketing has changed the way businesses are marketed. Now, consumers can find a business by searching online, using social media, and visiting websites. By using digital marketing, businesses reach customers where they are most likely to make a purchase.  The most effective digital marketing strategies involve the use of social media, search engine optimization (SEO), email marketing, as well as online advertising.

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What is a trademark in Intellectual Property Rights?

A Trademark is a mark that creates the identity of a business. This mark may be a word, phrase (group of words), symbol or a design.

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Causes and Effect of Communication Breakdown in an Organisation

Every business organization shall establish a proper, clear, definite communication channel. It will help the employees, staff, worker, manager and every other person working in the organization to discharge his/her duties to his/her utmost potential.  Proper communication channels eliminate the chances of communication breakdown, passing of vague and unclear information. 

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Impact of E-Commerce on Small Business in India

With the world facing its biggest fight from the global pandemic inflicted by the COVID-19, E-Commerce acted as a catalyst for many small level businesses in India. It played a major role in advancement of different businesses which were closed due to nation wide lockdown imposed for nearly a month by the Government of India. With the boost in Information Technology, the traditional method of business encountered many changes around the world. E-Commerce has changed the idea of business.

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