Tag: artificial intelligence

Artificial Intelligence in Digital Marketing

December 30, 2022
/ Leave a Comment on Artificial Intelligence in Digital Marketing

6 min
1 year
1,052 word

Tagged AI, artificial intelligence, Business, Digital Marketing, social media

Artificial Intelligence in Digital Marketing

keywords – Artificial Intelligence, AI, Digital Marketing, Business, Social Media

Artificial Intelligence (AI), on seeing the word some of us may think something newly introduced in this world. But actually we are using AI products daily in our life. Smart TV, smartphones, Alexa, google, Facebook, Instagram, etc. are some examples for AI used in our life. Digital marketing is one of the mainly used marketing strategies today. Everything has changed in this digital world. Marketing field is not an exception for adopting into the new world. In order, to develop the business and to increase the sales digital marketing is necessary. Artificial intelligence makes digital marketing more successful. With less time consumption and low cost, it runs the campaigns and makes audience to buy the product. The campaigns are showed only for the required customer.

What is Artificial Intelligence (AI)?

Artificial intelligence is making machines to act and think like a human being. In AI marketing, artificial intelligence is used to take automated decision based on the data collected, data analysis, observing audience and economic trends that may impact marketing. AI is mostly used in digital marketing to increase the speed of analysis. It takes decision within few hours after collecting and analyzing data. AI has changed the way of branding product to the customers and running the campaigns.

Digital Marketing

Digital marketing has become one of the most essential ways to succeed in a business. Now all companies and businesses have started to promote their products using social media, Facebook, Instagram, amazon, etc. Digital marketing has influenced from small vendors to organizations to promote their product.

Need For Artificial intelligence in digital marketing

To be a successful business man one needs to be equipped with latest and updated information. All these needs to work hard and takes more time. Collecting information daily in person and then analyzing is a tedious work. AI helps in doing all these tasks more efficiently. Let us see why AI is needed in digital marketing?

To Reach Target Audience

AI gets the information from the social media and search engines about the user searches. Based on the information, AI displays the ad of the product to the particular audience. For example, if a person searches mostly related to car. AI analyses the data collected from the search engines and finds, the user is interested in buying car. Then AI displays the ad related to car to the user when he uses Facebook, google or any other sites. Thus, AI helps to reach the targeted audience.

Time Consumption and Cost Effective

In the previous example, we have seen that the data collection and analysis are done by AI. If the same work is done by humans, it needs 1 or 2 days to analyze the data and needs 2 or 3 persons. But the work is done in few hours by AI. So the time is consumed and no need for anyone to work for more hours. It reduces the cost spend for data analysis.

Smart and Fast Decision maker

In digital marketing, the conversion rates of campaign are collected at the end and then the performance is analyzed. If AI is used, no need to wait till end. AI helps to collect the real time data and the decision can be taken at any time regarding changes in the campaign. The real time data taken is smart and fast to take a decision.

To Automate

Using AI, all the tasks in marketing has become automated. Email ads, Pay-Per-Click, sending emails, keyword search, social media search, search engine optimization etc., are automated which makes marketing effective and accurate. AI helps the marketers to understand the campaigns that are engaging the users. Email automation helps business to increase customer engagement and email open rate. Also helps in creating attractive subject lines which makes users to click and open the email.

Helps To Reduce Errors

Humans are tending to make mistakes. AI doesn’t make any mistakes. While using AI, the targeted audience are identified accurately. The titles of the ad and keywords are searched and analyzed in AI before using.

Provides Data Security

AI provides data security for the data collected. Safeguarding the collected information is a problem faced by many companies. When using AI, no need to worry about data.

To Increase Personalization

AI helps to make marketing more personalized in many ways. For example, ecommerce businesses like to send mobile friendly push notifications. These notifications are based on the customer views or what they exactly want from the particular brand. To send each customer with their own brand messages can be done easily through AI.

Digital Marketing in Future

AI is used everywhere in the world. Digital marketing with AI provides best service to their customers in future.

Personalized Marketing

Personalized marketing can be achieved using AI algorithms. People would like to know about the product what they want. With AI, the customer needs are known from collecting data from their social media activity. This helps to do marketing in more personalized way. Companies also invest only for the customer who needs their products.

More Effective Customer Support

Customer support will be more engaged and personalized. Chatbots are used to provide customer support 24×7 (24 hours, 7 days). Customer can clarify their queries at anytime. Chatbots are able to handle the questions raised by customer, information regarding the new products, uses and services provided.

Improves Product Searching

Product searching and recommendation will be more accurate. Searching can be done using voice. In google, already we have voice search and use of voice search has increased nowadays. Many companies started to experiment the reality to improve their customers buying experience.

Improved Data Processing and Analysis

AI uses machine learning algorithms to collect large volume of data in less time but human take more time for collecting and handling. It handles the large data and analysis more accurately for digital marketing.

Conclusion

AI in digital marketing is going to lead the marketing industry in future. AI helps marketers to become more effective by performing tasks efficiently. Businesses can easily reach their targeted customer with discounts, cash back and new launches. AI is going to rule the marketing industry in future.

Written By- Jaya Ambika

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Can Artificial Intelligence Replace Human Intelligence | The Surging Debate

Article / Computer Science / Lifestyle

November 7, 2022
/ Leave a Comment on Can Artificial Intelligence Replace Human Intelligence | The Surging Debate

6 min
1 year
1,093 word

Tagged artificial intelligence, human intelligence, humans versus ai

Can Artificial Intelligence Replace Human Intelligence | The Surging Debate

keywords – Artificial Intelligence, Human Intelligence, AI, AI Researchers, Mechanic Learning

In recent years, there have been increasing calls for artificial intelligence (AI) to replace human intelligence in a wide range of tasks. The argument goes that, because AI can now outperform humans in many intelligible tasks, it is only a matter of time before AI surpasses human intelligence as a whole. This view has been popularized by a number of leading AI researchers. Ray Kurzweil, an eminent researcher, has predicted that AI will reach human-level intelligence by 2029.

The idea that AI could one day replace human intelligence is both exciting and scary. On the one hand, the potential for AI to solve many of the world’s most pressing problems is immense. On the other hand, the prospect of machines becoming smarter than humans is also one of the most feared outcomes of AI development.

The truth is, we don’t really know whether AI will ever replace human intelligence. There are numerous arguments for and against the idea. It’s impossible to say for sure what will happen in the future. However, what we can do is examine the arguments for and against AI replacing human intelligence, and try to come to a conclusion based on the evidence.

Arguments for Artificial Intelligence replacing human intelligence

1. AI can already outperform humans in many intelligible tasks

One of the main arguments in favor of AI replacing human intelligence is that AI can already outperform humans in many cognitive tasks. This is perhaps most apparent in the field of computer vision, where AI systems can now identify objects with accuracy rates that surpass those of humans.

In other areas, such as natural language processing, AI is also starting to outperform humans. Google’s AI system, Rank Brain, is now better at understanding search queries than human employees. And in the field of medicine, AI systems are being used to diagnose diseases with greater accuracy than human doctors.

2. AI is constantly improving

Another argument in favor of AI replacing human intelligence is that AI is constantly improving. This is largely due to the fact that AI is powered by machine learning, which is a method of teaching computers to learn from data. The more data an AI system has, the better it can learn and the more intelligent it becomes.

This massive data advantage is one of the main reasons why AI is improving so rapidly. AI systems have access to billions of data points that humans could never hope to process. As a result, AI is improving at an exponential rate, and is likely to become even more intelligent in the future.

3. AI could solve many of the world’s problems

If AI systems become more intelligent than humans, they could potentially solve many of the world’s most pressing problems. This is because AI would be able to process vast amounts of data and find solutions that humans could never find.

For example, AI could be used to solve problems such as climate change, hunger, and disease. AI could also be used to improve transportation, logistics, and communication. The potential applications of AI are virtually limitless, and it’s possible that AI could one day solve many of the world’s most pressing problems.

Arguments against Artificial Intelligence replacing human intelligence

1. AI systems still have a long way to go

One of the main arguments against AI replacing human intelligence is that AI systems still have a long way to go. This is particularly apparent when you compare AI to human intelligence as a whole. While AI can outperform humans in some cognitive tasks, it is still far from being as intelligent as humans as a whole.

This is because human intelligence is more than just the ability to perform cognitive tasks. Human intelligence also includes the ability to emotions, social interactions, and physical activities. AI systems are still a long way from being able to replicate all of these aspects of human intelligence.

2. AI could be used to control humans

Another argument against AI replacing human intelligence is that AI could be used to control humans. This is a valid concern, as AI systems that are more intelligent than humans would have a significant amount of power over us.

There are already a number of ways in which AI is being used to control humans. For example, social media algorithms are being used to manipulate our emotions, and AI-powered chatbots are being used to influence our opinions. If AI systems become even more intelligent, they could be used to control humans in even more powerful ways.

3. AI could lead to job loss

A final argument against AI replacing human intelligence is that AI could lead to job loss. This is because, as AI systems become more intelligent, they will be able to perform more jobs that are currently done by humans. This could lead to large-scale unemployment, as humans will no longer be needed to do many of the jobs that they currently do.

Of course, this argument only applies if AI systems become more intelligent than humans. If AI systems only become as intelligent as humans, then only they would be likely to be able to perform jobs that are currently done by humans. However, this would not lead to job loss. As humans would still be needed to do the jobs that AI systems cannot do.

Conclusion

So, should we be worried that AI will one day replace human intelligence? It’s hard to say for sure. There are arguments for and against the idea, and it’s impossible to know what will happen in the future. However, what we can do is examine the evidence and make a decision based on that.

On balance, it seems unlikely that AI will ever fully replace human intelligence. This is because AI systems still have a long way to go, before they can match human intelligence as a whole. Additionally, there are a number of potential risks that come with AI systems becoming more intelligent than humans.

Of course, this doesn’t mean that AI won’t have a significant impact on our lives. AI systems are already starting to outperform humans in some cognitive tasks. Evidently, they are only going to become more intelligent in the future. As a result, AI is likely to have a major impact on our lives, even if it doesn’t fully replace human intelligence.

Written By – Divyansh Pal

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