Tag: AI

Artificial Intelligence in Digital Marketing

December 30, 2022
/ Leave a Comment on Artificial Intelligence in Digital Marketing

6 min
1 year
1,052 word

Tagged AI, artificial intelligence, Business, Digital Marketing, social media

Artificial Intelligence in Digital Marketing

keywords – Artificial Intelligence, AI, Digital Marketing, Business, Social Media

Artificial Intelligence (AI), on seeing the word some of us may think something newly introduced in this world. But actually we are using AI products daily in our life. Smart TV, smartphones, Alexa, google, Facebook, Instagram, etc. are some examples for AI used in our life. Digital marketing is one of the mainly used marketing strategies today. Everything has changed in this digital world. Marketing field is not an exception for adopting into the new world. In order, to develop the business and to increase the sales digital marketing is necessary. Artificial intelligence makes digital marketing more successful. With less time consumption and low cost, it runs the campaigns and makes audience to buy the product. The campaigns are showed only for the required customer.

What is Artificial Intelligence (AI)?

Artificial intelligence is making machines to act and think like a human being. In AI marketing, artificial intelligence is used to take automated decision based on the data collected, data analysis, observing audience and economic trends that may impact marketing. AI is mostly used in digital marketing to increase the speed of analysis. It takes decision within few hours after collecting and analyzing data. AI has changed the way of branding product to the customers and running the campaigns.

Digital Marketing

Digital marketing has become one of the most essential ways to succeed in a business. Now all companies and businesses have started to promote their products using social media, Facebook, Instagram, amazon, etc. Digital marketing has influenced from small vendors to organizations to promote their product.

Need For Artificial intelligence in digital marketing

To be a successful business man one needs to be equipped with latest and updated information. All these needs to work hard and takes more time. Collecting information daily in person and then analyzing is a tedious work. AI helps in doing all these tasks more efficiently. Let us see why AI is needed in digital marketing?

To Reach Target Audience

AI gets the information from the social media and search engines about the user searches. Based on the information, AI displays the ad of the product to the particular audience. For example, if a person searches mostly related to car. AI analyses the data collected from the search engines and finds, the user is interested in buying car. Then AI displays the ad related to car to the user when he uses Facebook, google or any other sites. Thus, AI helps to reach the targeted audience.

Time Consumption and Cost Effective

In the previous example, we have seen that the data collection and analysis are done by AI. If the same work is done by humans, it needs 1 or 2 days to analyze the data and needs 2 or 3 persons. But the work is done in few hours by AI. So the time is consumed and no need for anyone to work for more hours. It reduces the cost spend for data analysis.

Smart and Fast Decision maker

In digital marketing, the conversion rates of campaign are collected at the end and then the performance is analyzed. If AI is used, no need to wait till end. AI helps to collect the real time data and the decision can be taken at any time regarding changes in the campaign. The real time data taken is smart and fast to take a decision.

To Automate

Using AI, all the tasks in marketing has become automated. Email ads, Pay-Per-Click, sending emails, keyword search, social media search, search engine optimization etc., are automated which makes marketing effective and accurate. AI helps the marketers to understand the campaigns that are engaging the users. Email automation helps business to increase customer engagement and email open rate. Also helps in creating attractive subject lines which makes users to click and open the email.

Helps To Reduce Errors

Humans are tending to make mistakes. AI doesn’t make any mistakes. While using AI, the targeted audience are identified accurately. The titles of the ad and keywords are searched and analyzed in AI before using.

Provides Data Security

AI provides data security for the data collected. Safeguarding the collected information is a problem faced by many companies. When using AI, no need to worry about data.

To Increase Personalization

AI helps to make marketing more personalized in many ways. For example, ecommerce businesses like to send mobile friendly push notifications. These notifications are based on the customer views or what they exactly want from the particular brand. To send each customer with their own brand messages can be done easily through AI.

Digital Marketing in Future

AI is used everywhere in the world. Digital marketing with AI provides best service to their customers in future.

Personalized Marketing

Personalized marketing can be achieved using AI algorithms. People would like to know about the product what they want. With AI, the customer needs are known from collecting data from their social media activity. This helps to do marketing in more personalized way. Companies also invest only for the customer who needs their products.

More Effective Customer Support

Customer support will be more engaged and personalized. Chatbots are used to provide customer support 24×7 (24 hours, 7 days). Customer can clarify their queries at anytime. Chatbots are able to handle the questions raised by customer, information regarding the new products, uses and services provided.

Improves Product Searching

Product searching and recommendation will be more accurate. Searching can be done using voice. In google, already we have voice search and use of voice search has increased nowadays. Many companies started to experiment the reality to improve their customers buying experience.

Improved Data Processing and Analysis

AI uses machine learning algorithms to collect large volume of data in less time but human take more time for collecting and handling. It handles the large data and analysis more accurately for digital marketing.

Conclusion

AI in digital marketing is going to lead the marketing industry in future. AI helps marketers to become more effective by performing tasks efficiently. Businesses can easily reach their targeted customer with discounts, cash back and new launches. AI is going to rule the marketing industry in future.

Written By- Jaya Ambika

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Article / Computer Science

January 18, 2022
/ Leave a Comment on Virtual Reality and Human Understanding

5 min
2 years
936 words
1
9

Tagged AI, General Knowledge, humans, India, virtual reality

Virtual Reality and Human Understanding

Virtual Reality simply means experiencing things through our computer that don’t really exist. It is termed as a 3D computer generated environment which a person can explore and interacted with both physically and mentally.

Author : Zeba Ali

virtual reality
human perception
Relativity in human perception and virtual reality
Virtual Reality And Augmented Reality

Virtual Reality

It simply means experiencing things through our computer that don’t really exist. It is termed as a 3D computer generated environment which a person can explore and interacted with both physically and mentally. VR creates a simulated environment. Major role played by VR includes PlayStation VR(PSVR), HTC Vive, Oculus Rift.

Virtual Reality tricks our mind using computers that allow us to experience and more interestingly, interact with a 3D world. To do this a we have to wear a head-mounted display which sends a form of input tracking. While splitting the display between our eyes. It creates a stereoscopic 3D effect with stereo sound and gives us a graphic experience. Technology feeds within the images of the objects taken at slightly different angles which creates an impact of depth and solidity. Lenses refract the LCD or OLED panels inside. The display and effects completely fill the sector of vision. Together with the technology and input tracking, it creates an immersive and exciting believable world that the pc generates.

VR in Medical Field

Virtual Reality in Medical Field allows both patients and doctors to interact with simulated environments for better medical education, rehabilitation, and treatment. The demands for quality healthcare services, the necessity of reducing healthcare costs has increased. Therefore the critical role of software development within the healthcare sector are the key drivers of the VR software adoption growth within the medical field.

In the near future VR solutions are expected to be dominant within the healthcare software development. This opens opportunities for software development companies to participate in this profitable market. According to Goldman Sachs Global Investment Research, 82% of healthcare professionals agree that VR software delivers a healthcare solution development by quickly accessing and retrieving knowledge and techniques for medical students and doctors. In 2020, the estimated value of the the worldwide VR market in healthcare was $336.9 million and projected to succeed to $2.2 billion by 2024.

Human Perception

Perception is a complex system of receiving and transforming information. It provides an organism with a reflection of objective reality and an orientation toward the surrounding world.

With sensation, perception is the starting point of cognition, for this, senses supply the primary material. Perception is a necessary condition for cognition and the activity of thought always mediates perception. While practical experience verifies it. If such mediation and verification are absent, perception can create both genuine knowledge and error and illusion.

Human perception of floor vibration is a combination of movement of the floor system, physical perception, and the psychological reaction to vibration. Occupants in different settings will be more sensitive to the same vibration than others, depending on frequency of occurrence, duration, and time of day. Humans are most sensitive to vibration frequencies within the range of 4–8 Hz, thanks to resonance within the body cavity itself. In addition, human perception depends on the activity of an individual at the time of the perceived event. Individuals who are sleeping or sedentary are going to be more sensitive than those that are walking, running, dancing, or doing aerobics.
Perception includes Vision, Touch, Sound, Taste, Smell.

Relativity in Human Perception and Virtual Reality

Human eyes perceive images not as a whole but as parts. I found it quite difficult to wrap my head around the fact there are more dark spots in our eyes than light spots. Huh, now who would have thought our image perception is based on lack of light rather than its presence.

Therefore, the stimulation aspect of VR might seem obvious at first glance. Place screens closer to the eye that depicts a scenario coded by the programmer. But the reality is much more complex. Like how do we use those 2-D screens to depict a 3-D environment?

Various factor’s come into play while determining an object in 3-D space e.g., convergence of both eyes upon a single object, the relative differences between the shape and size of the images on each retina, and other cues such as texture and constancy.

However, image formation is not the only contributing factor to tricking perception.

Human perception falls to the greater question: How do we increase immersion. The simulation of perceptual paths is what adds the sense of presence. Perceptual paths are complicated. The individuality of these path doesn’t help in creating the ultimate virtual presence. Understanding how people integrate information from their senses is crucial to the long-term success of VR because it isn’t solely visual.

Virtual Reality and Augmented Reality

Virtual Reality

As discussed above, virtual reality is a computer generated world. It does not hold any physical or real existence. It creates a totally immersive environment. In virtual Reality the system controls our senses. It is comparatively harder to make the virtual reality world interesting.

Augmented Reality

Augmented Reality (AR) is a perfect blend of the digital world and the physical elements to create an artificial environment. The Apps which are developed using AR technology, blend digital components with the real world. The full form of AR is Augment Reality. Examples of augmented reality experiences include Snapchat lenses and the game Pokémon Go.

Comparison Between AR and VR

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