Category: Digital Marketing

Artificial Intelligence in Digital Marketing

December 30, 2022
/ Leave a Comment on Artificial Intelligence in Digital Marketing

6 min
1 year
1,052 word

Tagged AI, artificial intelligence, Business, Digital Marketing, social media

Artificial Intelligence in Digital Marketing

keywords – Artificial Intelligence, AI, Digital Marketing, Business, Social Media

Artificial Intelligence (AI), on seeing the word some of us may think something newly introduced in this world. But actually we are using AI products daily in our life. Smart TV, smartphones, Alexa, google, Facebook, Instagram, etc. are some examples for AI used in our life. Digital marketing is one of the mainly used marketing strategies today. Everything has changed in this digital world. Marketing field is not an exception for adopting into the new world. In order, to develop the business and to increase the sales digital marketing is necessary. Artificial intelligence makes digital marketing more successful. With less time consumption and low cost, it runs the campaigns and makes audience to buy the product. The campaigns are showed only for the required customer.

What is Artificial Intelligence (AI)?

Artificial intelligence is making machines to act and think like a human being. In AI marketing, artificial intelligence is used to take automated decision based on the data collected, data analysis, observing audience and economic trends that may impact marketing. AI is mostly used in digital marketing to increase the speed of analysis. It takes decision within few hours after collecting and analyzing data. AI has changed the way of branding product to the customers and running the campaigns.

Digital Marketing

Digital marketing has become one of the most essential ways to succeed in a business. Now all companies and businesses have started to promote their products using social media, Facebook, Instagram, amazon, etc. Digital marketing has influenced from small vendors to organizations to promote their product.

Need For Artificial intelligence in digital marketing

To be a successful business man one needs to be equipped with latest and updated information. All these needs to work hard and takes more time. Collecting information daily in person and then analyzing is a tedious work. AI helps in doing all these tasks more efficiently. Let us see why AI is needed in digital marketing?

To Reach Target Audience

AI gets the information from the social media and search engines about the user searches. Based on the information, AI displays the ad of the product to the particular audience. For example, if a person searches mostly related to car. AI analyses the data collected from the search engines and finds, the user is interested in buying car. Then AI displays the ad related to car to the user when he uses Facebook, google or any other sites. Thus, AI helps to reach the targeted audience.

Time Consumption and Cost Effective

In the previous example, we have seen that the data collection and analysis are done by AI. If the same work is done by humans, it needs 1 or 2 days to analyze the data and needs 2 or 3 persons. But the work is done in few hours by AI. So the time is consumed and no need for anyone to work for more hours. It reduces the cost spend for data analysis.

Smart and Fast Decision maker

In digital marketing, the conversion rates of campaign are collected at the end and then the performance is analyzed. If AI is used, no need to wait till end. AI helps to collect the real time data and the decision can be taken at any time regarding changes in the campaign. The real time data taken is smart and fast to take a decision.

To Automate

Using AI, all the tasks in marketing has become automated. Email ads, Pay-Per-Click, sending emails, keyword search, social media search, search engine optimization etc., are automated which makes marketing effective and accurate. AI helps the marketers to understand the campaigns that are engaging the users. Email automation helps business to increase customer engagement and email open rate. Also helps in creating attractive subject lines which makes users to click and open the email.

Helps To Reduce Errors

Humans are tending to make mistakes. AI doesn’t make any mistakes. While using AI, the targeted audience are identified accurately. The titles of the ad and keywords are searched and analyzed in AI before using.

Provides Data Security

AI provides data security for the data collected. Safeguarding the collected information is a problem faced by many companies. When using AI, no need to worry about data.

To Increase Personalization

AI helps to make marketing more personalized in many ways. For example, ecommerce businesses like to send mobile friendly push notifications. These notifications are based on the customer views or what they exactly want from the particular brand. To send each customer with their own brand messages can be done easily through AI.

Digital Marketing in Future

AI is used everywhere in the world. Digital marketing with AI provides best service to their customers in future.

Personalized Marketing

Personalized marketing can be achieved using AI algorithms. People would like to know about the product what they want. With AI, the customer needs are known from collecting data from their social media activity. This helps to do marketing in more personalized way. Companies also invest only for the customer who needs their products.

More Effective Customer Support

Customer support will be more engaged and personalized. Chatbots are used to provide customer support 24×7 (24 hours, 7 days). Customer can clarify their queries at anytime. Chatbots are able to handle the questions raised by customer, information regarding the new products, uses and services provided.

Improves Product Searching

Product searching and recommendation will be more accurate. Searching can be done using voice. In google, already we have voice search and use of voice search has increased nowadays. Many companies started to experiment the reality to improve their customers buying experience.

Improved Data Processing and Analysis

AI uses machine learning algorithms to collect large volume of data in less time but human take more time for collecting and handling. It handles the large data and analysis more accurately for digital marketing.

Conclusion

AI in digital marketing is going to lead the marketing industry in future. AI helps marketers to become more effective by performing tasks efficiently. Businesses can easily reach their targeted customer with discounts, cash back and new launches. AI is going to rule the marketing industry in future.

Written By- Jaya Ambika

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Understanding Marketing | The Law of Marketing

Digital Marketing

November 27, 2020
/ Leave a Comment on Understanding Marketing | The Law of Marketing

6 min
3 years
1,164 word
3

Tagged Digital Marketing, Earn, Earning

Understanding Marketing | The Law of Marketing

Marketing is the process of teaching consumers why they should choose your product or service over those of your competitors, and is a form of persuasive communication. It is made up of every process involved in moving a product or service from your business to the consumer. Marketing includes creating the product or service concept, identifying who is likely to purchase it, promoting it, and moving it through the appropriate selling channels. If the objective of our business is to sell more products or services, then marketing is what helps you achieve that goal. Anything that you use to communicate with your customers in a way that persuades them to buy your products or services is marketing, including advertising, social media, coupons and sales.

To understand marketing one must learn the laws of marketing so that they can effectively sell their goods and services to people.

The law of marketing is very different from the laws which we study in our textbooks in schools or colleges . Many laws get null and void as the years pass as something new is discovered but the law of marketing is like the laws of nature that are fixed . Law of marketing is not like other fancy laws, it is not just a piece of theory that one can learn , it is a skill that needs to be developed by each one of us if we want to succeed no matter which field we belong to, unless we know marketing we can not make profits out of it.

People think marketing is just about advertising products but it is not the case. Marketing is not just about making fancy ads using one’s creativity on the contrary it is based on science . Infact marketing starts even before creating the product , to research which products will satisfy the customers’ needs . Most people do everything right but they just skip this first step which is actually the most important step . Without a strong foundation of research that what customer’s need one cannot build a huge building of profits no matter how strong they build the building. A product that fulfills the requirement of people does not require much of hardwork to advertise it and sells automatically , we do not have to reach the customers on the other hand customer will find us . If one launches a cheap product that is not worth it’s cost then we can only sell a few units of it . In marketing one has to send the right message to the right person at the right time . Which means the target audience should be set before advertising.Also marketing does not even stop after selling the product to a client because one must be in regular touch with the customer so that the person remains our customer forever and we can sell the same client multiple products.

Selling products to an existing customer is easier when compared to selling it to a stranger as the customer already trusts us and one who trusts us will buy the product from us without making great efforts . So the most important thing in marketing is to build trust with customers and for doing that the products which we are selling should be of high quality and worth its price.Also a great product converts the customers into brand ambassadors for our product which automatically converts to transaction and word of mouth is the best channel of marketing ever . It doesn’t mean creating a high quality product is the only thing to do as marketing helps people discover the product well and help customers know how it will be useful to them but also creates a good perception about the product in people’s mind . one does not have to continuously market a product as there is a time when the product becomes a brand and people start trusting the brand like apple.So to reach at such a level one must build a strong brand for itself. One should think about a product that is so unique and needful to the people so that people have to buy it as they do not have any option . TO BUILD A STRONG BRAND ONE MUST BE EITHER ONLY ONE OR NUMBER ONE .

Marketing is the most valuable investment in any business as it gives direct returns . Everything else like production , manufacturing ,etc is an expense which does not give immediate return on investment .

Good marketing is all about good communication . If one can express his thoughts to the customers in an effective manner then he is a good marketer . Good communication does not care much about the vocabulary we use or the sentences which we use are grammatically correct or not , the only thing that matters is our we able to explain our thoughts well . And to improve our communication skills one must write a lot as writing our thoughts into words means we are able to communicate things well and we also get a better sense of understanding of the subject .

For marketing we need to create a funnel . For creating a marketing funnel one has to choose a niche which is in demand by the people and has a market value . After we select a niche we need to create a product out of that niche which we are going to sell in the market .once the product is ready we need to attract customers for it via blogging , posts , lead magnets , live webinars , etc . Then to drive people’s attention to our blogs , posts , etc we need to advertise it using SEO , Social Media , Paid ads and referrals. After that we need to build trust with people and make them tempted to buy our products .And the last step is definitely transaction and make the new customer a customer forever .

Building a personal brand is also very important to make the process of marketing smooth and effective . THE BEST KNOWN ALWAYS BEATS THE BEST. People are persuaded by people itself and not brands so over here building a personal brand becomes really very important . A personal brand can give rise to many other brands from his/her influence as people already know the person who is the owner of that brand and it will be very easy for the newly established brand to build trust with the people .A personal brand is built in three stages first is to learn something then work on it and then finally share your knowledge and experience with people so that you become a master of it . And when you are at this stage , surprisingly my friend you have been turned into a brand !!

At the end I would just like to state that IF YOU ARE HONEST TO YOUR CUSTOMERS THEN THE CUSTOMERS WILL AUTOMATICALLY ATTRACT TOWARDS YOU AS HONESTY IS THE BASE OF TRUST AND WITHOUT TRUST MARKETING DOES NOT EXIST.

By : Vansh Agrawal

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